02 / The dot

The blinking dot.

The square dot is a cursor: the idea about to be written. On screens it blinks; in print it stands still. It is the only animated element of the brand.

Rhythm
1.2 seconds, on / off at 50%
Transition
hard cut, no fade
Where
web, apps, video, screens
Print
always static and visible
Accessibility
static when the user enables “reduce motion”
03 / Rules

Clear space and minimum size.

Always give the logo room to breathe. The unit is x, the side of the square dot.

xxxx
120 px
64 px
40 px · min
Clear space
at least 1 x on every side, no text or images inside
Mark, screen
minimum width 40 px
Mark, print
minimum width 10 mm
Full logo
minimum width 240 px or 50 mm
Smaller than this
use the favicon or app icon
04 / Colours

Black and white, no exceptions.

The logo only exists in black or white. The warm paper tone and the text grey complete the website identity but are not used for the logo. Click a colour to copy it.

05 / Type

One family, three voices.

Roboto for headings and text, Roboto Mono for labels and numbers, IBM Plex Sans Arabic for Arabic. All free on Google Fonts.

Roboto 500 / 300

Creative Studio Lab

headings 500, body 300
Roboto Mono 400

IDEENERS / 01

labels, numbers, technical details
IBM Plex Sans Arabic

مهندسو الأفكار

Arabic version of the site

The text in the logo is already converted to outlines: no font needs to be installed.

06 / What to avoid

Use it as it is.

The logo works because it is simple. Don’t alter it, redraw it or add effects.

✓ Black on a light background
✓ White on a dark, even photo
✕ Don’t stretch it
✕ Don’t change its colour
✕ Don’t rotate it
✕ No shadows or effects
✕ Not on busy backgrounds
csl●
✕ Don’t change the dot’s shape
07 / Icons

Favicon and app icons.

Below 40 px use the version on a black square: it stays legible on light and dark tabs, phone home screens and as a profile picture.

App · 180 / 192 px180192
Favicon · SVGSVG
Favicon · 32 pxPNG
Social · 512 pxPNG
08 / Embed the logo

Embed the logo on your website.

If you mention us as a partner, supplier or the authors of a project, copy one of these snippets. The animated file blinks on its own, even inside a plain <img> tag.

Animated mark, with link
<a href="https://www.creativestudiolab.it/" title="Creative Studio Lab">
  <img src="https://www.creativestudiolab.it/assets/img/logo-animated.svg"
       alt="Creative Studio Lab" height="32">
</a>
Full logo, with link
<a href="https://www.creativestudiolab.it/" title="Creative Studio Lab">
  <img src="https://www.creativestudiolab.it/assets/img/logo-lockup.svg"
       alt="Creative Studio Lab" height="28">
</a>
If you inline the SVG in your page
/* give the square dot the class logo-dot */
.logo-dot { animation: csl-blink 1.2s steps(1) infinite; }
@keyframes csl-blink { 50% { opacity: 0; } }
@media (prefers-reduced-motion: reduce) { .logo-dot { animation: none; } }
09 / Terms of use

Terms of use.

The Creative Studio Lab logo and name are distinctive signs of Creative Studio Lab. You may use them without asking to refer to us accurately: as a partner or supplier, in project credits, in articles, presentations and events.

You may not use them in a way that suggests sponsorship or endorsement that doesn’t exist, nor modify them or incorporate them into your own brand. For any other use, get in touch — we reply quickly.